Why First Click SEO

Santa Barbara SEO Service

Studies show that Web users predominantly click on the top eight results for any particular search, and then move on; very few dig more than three pages into results. If your Web site does not appear in the first 10 results of a search relevant to your product or service, you are missing on a major percentage of your market. The only way to ensure your site's visibility is a comprehensive search engine optimization program. FirstClickSEO is a search engine optimization consultancy focused on search engine marketing, comprehensive training programs, and brand assurance.

Search engines are always working towards improving their ability to understand what a user is really looking for and return results that are most relevant to their search. Because search engines are automated programs, there will always be inefficiencies and gaps in their effectiveness. A webpage that is designed to give a search engine what it is looking for can draw thousands of visitors and attention; one that does not fit its design can be buried or hidden deep in the search results where visibility is minimal.

Keeping up with the search engines... that's our job

On May 18th, 2007, Google launched its new Universal search model, also called a Vertical search, which will combine information from across all of the search giant's content sources--videos, images, news, maps, books and Web sites--into a single set of relevant results.

The task of pulling various types of data together, comparing, and ranking them with speed and accuracy requires Google to install new algorithms, software and hardware. The search engine optimization strategies of the past will have to be re-written to address the complexity of adding 12 new databases.

The universal search model will pose challenges for companies, marketers and technology departments. For all involved, the new search model's inclusion of media such as video, images and scanned books puts the obligation on them to increase the breadth of their online digital content. Competitive web pages need to have more multimedia available, and it needs to be catalogued and tagged in the right way. FirstClickSEO will optimize all marketing assets so clients are at the forefront of these groundbreaking search requirements.