First Analysis

Santa Barbara SEO Preliminary Analysis

The first, and most important, aspect of our service offering is the research we invest in defining your target market on-line. Clients are often amazed at the peculiar ways their target market reaches them through Web searches.

Consider for example a realtor that provides real estate counsel and services focused on the region of Santa Barbara. Someone seeking such a realtor may logically key in "Santa Barbara Realtor" or "Santa Barbara Real Estate". Further research shows however that the most common search term for this type of service is "buying a home in Santa Barbara" or "best Santa Barbara real estate advice". The optimization strategy changes completely based on the keywords that define your First analysis.

We may discover there are keywords/keyphrases that are much more valuable that what is considered at face value. The art of researching these keywords/keyphrases is one of the unique aspects of our methodology. This research often yields long-tail and short-tail strategic keyword/keyphrase results. We will provide simple, but thorough, explanation on the importance of the keywords/keyphrases selected.

Further, we carefully examine how your competition is using the Web. Consider that how your key competitors manage their own SEO campaign directly effects how your SEO campaign should be designed and implemented.

During our preliminary analysis phase, we carefully research the following elements:

• Keyword investigation, research, effectiveness, recommendation
• Current site review and recommendations
• Technical competitive analysis
• PayPerClick Analysis and recommendation
• Financial investment overview and ROI schedule
• Brand Assurance Analysis

Every new client relationship begins with the Preliminary Analysis service. We provide the service for a flat fee depending on the size and scope of your Web site (s). Please contact us to discuss further.