Santa Barbara SEO Training Agenda
Thursday - Day 1: Defining your Target Market, the function of your Web site, and the role of SEO
9am 10:00am Introduction: “What is SEO and what every business must know”
10:00am 11:00am "The mechanics of an SEO campaign"
- Detailed breakdown of each and every aspect of a successful SEO campaign
- How search engines really work
- Difference between on-site optimization and off-site optimization
- Keeping up with the ‘Googles’ understanding how to maintain as search engines evolve
11:00am 11:30am “Everything you wanted to know about keywords but we’re afraid to ask”
- Keyword effectiveness index overview, researching keywords the right way
- Why keywords matter
- How certain keywords get to your product or service indirectly
- Anticipating your keyword selection for long-term planning
11:30am 12:30pm “Defining relevant content on the Web”
- Blogs, articles, press-releases, and more ways to develop content
- Do it yourself vs. hire experts
- How to position content for the best results
- Links vs. content
12:30pm 1:30pm “Lunch & Networking”
1:30pm 2:00pm “Anatomy of a Web site for successful SEO”
- Review of specific tags that must be right for proper indexing
- How to handle images and multi-media
- What about Flash?
- Using DHTML, PHP, and other scripted languages
- Meta Tag explanation
2:00pm 3:00pm “4 Critical Tools”
- Showcase of the 4 most important tools used when preparing and managing an SEO campaign
3:00pm 3:15pm Break
3:15pm 4:30pm “Gaining an advantage in a competitive space”
- Creating a financial ROI model
- How to move from position 8 to position 1
- What if competitors are implementing the same techniques
- Adjustments that create a unique competitive advantage
4:30pm 5:00pm - Questions
7:00pm 10pm Dinner on the town
Friday - Day 2 Real-life Applications: YOUR COMPANY!
9am 10:00am Case Study “Presentation of fictitious company”
10:00am 10:30am Defining keywords
10:30am 11:00am On-line Optimization
11:00am 11:30am Researching competitive landscape
11:30am 12:30pm Planning multi-disciplinary optimization campaign
12:30pm 1:30pm Lunch & Networking
1:30pm 2:30pm Group specific sessions Getting Started (Groups of 5)
- Defining requirements from handbook
- Research specific instructions
2:30pm 3:15pm Optimizing your site
- Review of each participant HTML code and examples of necessary adjustments
3:15pm 3:30pm - Break
3:30pm 5:00pm Measuring success and keeping up with the changes
- What data makes sense to measure
- The difference between traffic analysis and transaction analysis
- Closing the deal
- Maintenance, upgrades, and more maintenance
5:00pm 5:30pm Questions and Closing
Saturday - Day 3 Breakfast Round-Up & Beach Excursion
9:00am Noon Soak up the SEO Training
After two days of intensive SEO Training, we take our
participants out for a delicious breakfast followed by
beach cruising Santa Barbara style. We'll take out
4 person surreys and cruise up and down Cabrillo Blvd
enjoying the seaside views, arts, and glorious Santa
Barbara Saturday morning.
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